By 2023, the packaging industry is expected to be worth $1 trillion. This growth will be driven by several factors, including the continued rise of e-commerce and the increasing demand for sustainable packaging.
One of the most significant trends in packaging over the next few years will be the move toward custom packaging. This is being driven by two main factors: the need for brands to stand out in a crowded marketplace, and the desire for consumers to have a more personalized experience.
Custom packaging can take many different forms, from fully bespoke designs to simple modifications of existing packages. whatever form it takes, one thing is certain – custom packaging is set to become big business in the years ahead.
Custom Packaging Trends in 2022
In 2022, the trend in custom packaging is all about eco-friendly and sustainable materials. Consumers are becoming more aware of the impact their purchases have on the environment, and they’re demanding that businesses do better. As a result, many companies are turning to biodegradable materials like bamboo and paper for their packaging needs. Others are using recycled materials whenever possible. And some are even experimenting with new technologies that could help reduce the amount of waste generated by packaging altogether. Outlined below are the impeccable custom packaging trends in 2022.
1. Ingenious fonts
The big, bold, and creative fonts continue to be a popular packaging design trend in 2022. Sans serif fonts remain popular for their clean and modern look, but more designers are experimenting with interesting typefaces that make a statement. This is likely due to the fact that people are becoming more visually aware and are looking for ways to make their products stand out from the rest. We also anticipate seeing more hand-lettered packaging designs next year.
2. Value-Engineered Packaging
For consumer goods designing and developing packaging can be a complex and costly undertaking. Many factors must be taken into consideration, such as the type of product, the needs of the customer, the size and weight of the packaging, and shipping requirements. In order to streamline the process and minimize costs, many companies are now turning to value-engineered packaging. This approach takes into account all of the necessary factors while also looking for ways to reduce material costs and improve efficiency. Value-engineered packaging can provide significant benefits for both manufacturers and consumers. For manufacturers, it can lead to reduced production costs and improved profitability. For consumers, it can mean more efficient shipping and better overall value.
3. Sustainable Packaging
There is a new Custom Packaging Trend on the rise and its name is Sustainable Packaging. This type of packaging is made from eco-friendly materials that can be recycled or reused, making it a more sustainable option for businesses and consumers alike. In addition to being better for the environment, sustainable packaging can also be cost-effective and stylish. So if you are looking for a way to make your packaging more sustainable, consider using sustainable materials like bamboo, recyclable paper, or even hemp.
4. Eccentric Typography
If you have been following any sort of packaging design trends, you’ve definitely seen some pretty eccentric type treatments popping up everywhere. This is part of a larger trend in which designers are pushing the boundaries of what is expected and customary in order to create truly unique and memorable designs. Typography has always been a popular means of expression and communication, but in recent years it has become increasingly eccentric. This trend is particularly evident in the world of custom packaging, where brands are using typography to make bold statement that reflects their personality. There are endless possibilities when it comes to eccentric typography, so it’s no surprise that this trend is here to stay.
One great example of this trend is the work that graphic artist Filip Peraić has been doing with various brands. His style combines hand-drawn elements with digital typography to create one-of-a-kind looks that are eye-catching and attention-grabbing. This approach is perfect for luxury brands or any company looking to make a statement with their packaging. Whether it’s Serif or Sans Serif, hand lettering, or digital typefaces, there are endless possibilities when it comes to creating eccentric typography for your packaging designs. So if you’re looking to stand out from the competition, don’t be afraid to push the envelope and experiment with this exciting trend!
5. Handcrafted Design
The popularity of handmade and handcrafted designs is on the rise, and custom packaging is following suit. This trend is all about personalization, and businesses are using it to great effect. By creating unique packaging that reflects the brand’s identity, companies can make a lasting impression on customers. This trend has been driven in part by the growth of online shopping. As more people buy products sight unseen, they crave the feeling of receiving a personalized package in the mail. Custom packaging can go a long way towards making that happen. Another factor driving this trend is the increased focus on sustainability. Consumers are becoming more aware of the environmental impact of their purchases, and they’re looking for brands that share their values. Custom packaging made from sustainable materials is a great way to show that your brand cares about its impact on the planet.
As we move into 2023, it’s important to be aware of the custom packaging trends that will be emerging. From eco-friendly materials to personalized designs, these trends will help your business stand out from the competition. Keep an eye out for these trends and make sure your packaging is on trend with the latest industry standards.